Student names are worth 33 cents each to colleges

by Grace

The College Board sells names to more than 1,000 colleges, using biographical information students provide when they register for the preliminary SAT and SAT exams. Students can opt out of having their names in the company’s search service. The company and its competitor, Iowa City, Iowa-based ACT Inc., both nonprofit, sell names for 33 cents apiece.

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One Comment to “Student names are worth 33 cents each to colleges”

  1. They did this even back in my day. I remember those forms for opting out. I also remember being deluged with advertising from all kinds of schools that I had no interest in.

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