Is the Pajama Boy message directed to moms?

by Grace

The Obamacare Pajama Boy has been getting a lot of ribbing this week.  Most people seemed to agree it was not the best image to use for the purpose of encouraging young people to buy health insurance.

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Surprisingly, pajama onesies in adult sizes are available for purchase, just in case anyone would like to recreate that look.

It’s true that many young people could use some advice on appropriate job interview attire, but I hope Pajama Boy at least knows that red plaid does not convey a sense of professionalism.

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Ann Althouse suggests the Pajama Boy message is directed not to young people, but to their parents.

What is the message in the original Pajama Boy tweet? Pajama Boy is home for the holidays, reintegrated into his parents’ concept of him, as if he is still a little boy. He accepts that — the chocolate and the Christmas/holiday pajamas — because he loves his parents and he wants a good visit. But the subject of health insurance can be talked about in that milieu. For some reason, it won’t be inappropriate, won’t spoil the home-for-the-holidays spirit, it can fit. Pajama Boy is not a “douchebag.” He’s an average young guy, trying to do what’s right, including visiting his parents and living up to their expectation,s and he needs a little prodding to talk about getting insurance, which is part of what a good little boy should do.

But maybe the message is not so much for the boy but for the parents. The parents may think that when their little guy comes home for the holidays, they just want to baby him. But they really should also make sure he’s got his insurance. Don’t completely pretend he’s still a child. He’s your kid and you need to make sure he’s safe and sound. Jammies and warm milk are comforting, but he needs more protection than that. Do what you can to protect your little sweetheart now, before he once again leaves the bosom of the family and exposes himself to the danger of the world beyond the home. He may not quite yet realize what the risks and helping the “young invincibles” get insured is a parental responsibility just like the clothing and feeding you did when he was young. He doesn’t really need those jimjams and cocoa. He needs insurance. Help this dear boy one last time, Mama.

Appealing to helicopter moms, perhaps?

Related:  Can young college graduates burdened by student loans be convinced to buy health insurance? (Cost of College)

2 Comments to “Is the Pajama Boy message directed to moms?”

  1. I saw lots of adult and teen size one piece jammies this year in the store, both for men and women. They seem to be some kind of trend. And this is the kind of ironic ad that plays well to people in their 20′s.

  2. It may be mainly older adults who think the guy in the ad looks silly.

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