Nose under the tent – top business school goes online

by Grace

The University of North Carolina’s Kenan-Flagler Business School is taking its brand online.

While online programs are still mostly seen as the purview of for-profit schools, like the University of Phoenix and Capella University, UNC is hoping to change that image.

The business school this Monday launched an online M.B.A. program with 19 students, dubbed MBA@UNC, that will offer the same core curriculum as its regular full-time M.B.A. program. It is the first online program of its kind from a top-20 U.S. business school….

UNC officials say that admissions standards for the new program are just as high as for an on-campus M.B.A. UNC students in the class of 2012 had a median Graduate Management Admission Test score of 700 and a grade point average of 3.3.

The cost is $89,00, just under the $98,000 for the on-campus program.  Meanwhile, other top schools seem to be in a wait and see mode.

So far, other top schools, including Harvard and the University of Chicago, say they don’t have formal plans to create their own programs.

While the Anderson School of Management at the University of California, Los Angeles, has offered “a handful” of hybrid or fully online versions of short electives in recent months, they’re still “experimental at this stage,” said Carla Hayn, senior associate dean for the fully employed M.B.A. and executive M.B.A. programs. “We’re wading very gently into these waters.”

Ms. Hayn said “there are other aspects to education”—such as networking and learning to read social cues, “that are kind of hard to get online.”

UNC Makes Risky Online Bet


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