It’s easy to do.
… GoFundMe and other sites, like Crowdrise, let individuals pursue personal fund-raising. You create a profile, including a photo and an explanation of what you’re seeking the money for, and then spread the word on networks like Facebook and Twitter.
The rules are loose.
Unlike Kickstarter, which requires its users to meet a goal to get the money, GoFundMe and Crowdrise allow individuals to keep the donations whether or not the goal is met.
Crowdrise’s chief executive, Robert Wolfe, said his site had recently added an option for individuals — rather than recognized charities — to raise funds and that the educational category is growing….
Neither GoFundMe nor Crowdrise independently verifies the claims made in profiles.
Since most donors are friends and family, low-income students often find it challenging to raise substantial funds. Another barrier is that contributions to individuals are not eligible for tax deductions.
Other similar sites, like ScholarMatch, use more stringent criteria and do not allow donations to specific individuals.
A dramatic story helps raise more money.
Heart-rending stories tend to gain the most attention and donations from beyond a student’s circle of friends. A Vanderbilt University student whose profile told of her mother’s suicide shortly before her freshman year raised $50,000, double her goal. And GoFundMe says its most successful campaign raised more than a million dollars for a child with a rare genetic disease.
For students who are willing to share their stories, crowdfunding seems like a no-brainer. Given that young people seem eager to share many details of their personal lives online, I can see how this idea will continue to grow.