Posts tagged ‘Tablet computer’

June 28, 2011

E-reader ownership doubles in last six months

by Grace

That sounds about right.  “All” my friends and relatives either own e-readers or are talking about which one to buy.

The share of adults in the United States who own an e-book reader doubled to 12% in May, 2011  from 6% in November 2010.  E-readers, such as a Kindle or Nook, are portable devices designed to allow readers to download and read books and periodicals.  This is the first time since the Pew Internet Project began measuring e-reader use in April 2009 that ownership of this device has reached double digits among U.S. adults.

Around Christmas time, it seemed as if all “everyone” was getting an iPad, but apparently growth in tablet computer ownership has slowed down.

Tablet computers—portable devices similar to e-readers but designed for more interactive web functions—have not seen the same level of growth in recent months.  In May 2011, 8% of adults report owning a tablet computer such as an iPad, Samsung Galaxy or Motorola Xoom.  This is roughly the same percentage of adults who reported owning this kind of device in January 2011 (7%), and represents just a 3 percentage-point increase in ownership since November 2010.  Prior to that, tablet ownership had been climbing relatively quickly.

I own neither an e-reader nor a tablet computer; I’m still in the “talking about” stage.

Source:  Pew Internet

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